The Problem

Octave Mettle operates a franchise network of 240+ locations across India. Each location had its own Google Business Profile — but there was no consistency. Business names varied. Categories were wrong. Hours were outdated or missing. Photos were absent or off-brand. Some listings had incorrect addresses. Others were duplicates. For a franchise brand where customers actively search "near me", this inconsistency was directly costing them footfall and local visibility. Google's algorithm rewards completeness and accuracy — incomplete and inconsistent listings rank lower and drive fewer calls, directions requests, and website visits.

What We Did

• Conducted a full audit of all 240+ Google Business Profile listings — identifying errors, gaps, duplicates, and inconsistencies
• Standardised business names, categories, and descriptions across all locations to match brand guidelines
• Updated and verified hours, contact details, and addresses for every listing
• Uploaded brand-consistent photos across all 240+ profiles
• Identified and resolved duplicate listings that were splitting search visibility
• Wrote optimised business descriptions using local SEO best practices — consistent in voice, targeted by location
• Set up a monitoring framework for ongoing listing health across the network

The Outcome

After the engagement, Octave Mettle had a clean, consistent, fully-optimised Google Business presence across all 240+ locations — presenting a unified brand to local searchers across India. Profile views, direction requests, and call clicks improved across the network as Google's algorithm responded to the improved completeness and accuracy signals. The engagement also established a repeatable process for onboarding new franchise locations with a complete, optimised GBP from day one — removing the inconsistency problem permanently.